Leading sports brand, Puma wanted to create a video to promote British High Jump athlete, Morgan Lake to third party fashion brands. Using a very limited scope of amateur recorded material, old TV footage and promo stills, the challenge was to create an engaging and dynamic centrepiece that also sat within an established in-house style.

Footage was extensively combed through then portions selected, graded for greater consistency, then cut in order to match Puma’s audio. The vintage celluloid look and feel was key in fitting this video in with Puma’s library of promotional videos.