- Creative
- Design
- Copywriting
- Animation/Video
- Artwork
Brief
The Covid-19 lockdowns were a unique and ‘unprecedented’ time for everyone across the globe. On a local level, the Co-op wanted to engage communities during (and shortly after) this time to create a printed time-capsule book and supported collateral that catalogued and celebrated local stories on a granular level.
Customers were encouraged to contribute to an online form via locally managed social channels, instore community board posters and digital media. Creatively direction followed Co-op’s longstanding community illustration aesthetic.