Fairtrade AR

This was a proposal to introduce augmented reality to Fairtrade Co-op products, bringing to life the illustrated packaging on their premier suite of chocolates, teas and coffees. The overriding aim was to push the existing creative as hard as possible to convey the worthy narrative around both the individual journey of each product and the holistic benefits of Fairtrade worldwide.

The series of videos were also constructed in a way in which they could be broken down into bite-sized chunks for social media, reports and community presentations as part of the established annual Co-op ‘Fairtrade Fortnight’ celebration.