Packaging
Creative Artwork
GH Sheldon are a third generation family bakery, producing a wide range of bread and baked products available in major national retailers. Battling declining sales, the ask was to engage shoppers in their brand by redesigning the packaging for their signature Oven Bottom Muffin, Hot Dog Roll and Wholemeal Roll products.
Extending the range
Leveraging Sheldon’s heritage, with strong colours and a clear yet consistent differentiation between products with a strong presence on-shelf, the initial packaging was launched to success.
Eventually the approach was rolled out across the full suite of products with SKUs ranging from seasonal fare such as Fruited Teacakes and Hot Cross Buns, to more niche options like Potato Cakes before being expanded to include bulk product options.
